Originated by Isaiah's dad Terry, IF Factor started as a way to motivate Isaiah to focus on the bigger picture and pursue success in every aspect of life.  Terry stressed that 'IF' you continue to grind, work hard, and be a person of high character both on-and-off the field, then anything you dream can become a reality.  

While the 'IF' coincides with Isaiah's initials, over the years it has evolved into an inspirational and motivational mantra and mindset that anyone can use to push themselves forward in life.  'IF' you handle your business, the rewards come in time.